Browns Fashion has been, and still is, a leader and innovator in the fashion industry. It is known for discovering designer talent, such as alexander Mcqeen, John Galliano, and Hussein Chalayan, as well as a new generation of innovators, including Christopher Kane, Roksanda Ilincic, and Simon Rocha (Brownsfashion.com, 2018).
In order to keep pace with the global technology platform, Browns Fashion was sold to Farfetch in May 2015.Through this transition, Browns Fashion was able to retain its strong DNA, but was able to leverage Farfetch’s resources and world-class international technology platform. The following year, in November 2016, Browns fashion showcased a new visual identity, with all offline and online elements streamlined through a new modern label (Brownsfashion.com, 2018). The modern logo and packaging stay true to Browns fashion’s heritage while bringing a fresh, modern twist to Browns fashion’s exciting future. (Brownsfashion.com, 2018). By introducing Brownsfashion.com, the company returned to its revolutionary origins and relaunched with a new editorial, socially integrated, and functional approach (Culture, 2018).
With the resources of Farfetch, Browns Fashion enters a new era with the goal of re-establishing Browns Fashion as the world’s most fashionable boutique brand.
The unique family atmosphere makes it easy to identify the social blend and functionality of each store, and the incredible Browns Fashion sales executives are trained to provide each customer with a shopping experience that is nothing less than personal. Whether purchasing items online or in a physical store, shipping purchases to a customer’s home or hotel, sourcing specific items or using an in-house studio to create the perfect fit for each individual, Browns fashion always ensures unparalleled service and works with an inspiring team to define the future of luxury job opportunities and innovation (Brownsfashion.com , 2018).
Customer Reviews
Angelina K’s review a few months ago
I purchased some items from Broens fashion online store. This is the second time I have placed an order on their website. I usually buy clothes and shoes in batches because I hate the stress that comes with keeping track of only one purchased item. Among the products I ended up getting from the site, it is worth mentioning the Silver Samantha 95 Crystal Leather Sandals. the best shoes I have ever purchased from an online store. It looks exactly like the picture on the website. I love the quality and the fit. I also like the square toe and the clear PVC straps. Thank you brown fashion for the great quality clothing.
The new brown fashion trend
Get ready to meet some of the more well-dressed hipsters. After 20 years in Chelsea, Browns Fashion has just opened its first store in East London. Its choice of Shoreditch as its latest location proves that East London is indeed becoming the new fashion hub.
Type “Browns , Shoreditch” into Google and you’ll find unwanted details of local gentlemen’s clubs in the area. But that’s all about to change as Browns Fashion has moved into Club Row, which will offer all the best in womenswear and menswear, as well as a new, larger space to showcase the work of local London artists.
Keep an eye out for pieces by Stella McCartney, Yves Saint Laurent, Valentino and Dolce & Gabbana. Celebrate the store’s opening with an exclusive Ksubi x Travis Scott collection.
Browns Fashion is one of London’s best boutiques. Its current store on South Molton Street has become somewhat of an institution, so much so that it’s been decades since they last opened a big store. browns also sells fashion online through Farfetch.
So, why move to the East? Well, the store is right behind the trendy Redchurch Street, one of London’s best shopping destinations. Nearby, Amazon has taken up residence in their fashion office (there are rumors they are developing a new in-house casual brand) surrounded by smaller London boutiques.
The Browns are in town.